“Am I doing something FOR the tribe or TO the tribe?
A tribe is defined as a group of people, often self-selected and often with a leader. A tribe is also defined by who isn’t present. The point is CONNECTION.
WHAT THE TRIBE WANTS:
- To connect
- To create meaning
- To make a difference
- To be noticed
- To matter
- To be missed
tribes.com
crossfit.com
You EARN a tribe, you don’t deserve one.
Statistics & research show that it is now 4 Degrees of Separation, not 6.
The move in marketing now is not Marketing Management, but Tribal Leadership, so now some other questions appear:
- How do I grow my tribe? (The simple answer is to ”escalate the positive deviants.“)
- How do you start a tribe? You have to start with at least 10 people. Any less and the tribe will not grow or continue to exist. 100 people is better and 1,000 is excellent.
- Do something people criticize!
- Find people who are alone in the world
- Find people who are like those who are alone in the world.
- Put people together who normally would not be together.
- It’s about LEADING, not CONTROLLING!
Become a ”heretic!“ (Martin Luther)
Heretics challenge religion while still embracing the faith.
Heretics don’t let rules & religion stand in the way of their faith!
Leadership = marketing and vice versa.
WHAT LEADERS DO FOR THEIR TRIBE:
- They challenge their tribe.
- They create a culture for the tribe.
- They are curious (and continue learning for the good of the tribe) (italics are my added thought).
- Leaders get charisma when they lead - not before.
- They communicate to the tribe.
- They connect the tribal members to each other
- They commit themselves to their tribe.
Posts
No comments:
Post a Comment